The
price
you
see
is
the
price
we
craft
it
for.
Upload any jewelry design. Our AI analyzes it, estimates the weight, and gives you the exact price our master jewelers will craft it for — live gold rate, your choice of karat, transparent making charges.
Our AI does the rest.
Strong · Durable
Best for diamonds
Traditional choice
Three steps. Zero guesswork.
No back-and-forth. No hidden charges. Just transparent craftsmanship.
Upload & Estimate
Drop any design. Our AI analyzes weight, suggests options, and gives an instant price using today's live gold rate. Zero markup mystery.
We Craft It
Our master jewelers in Jaipur handcraft your piece in 7–14 days. Real-time photo updates on WhatsApp at every stage — wax model, casting, polish.
Verify & Receive
BIS Hallmark certificate + free on-camera purity test on delivery. Don't love it? Full exchange. No questions. No drama.
Gold for every occasion.
Whether it's a wedding gift, an anniversary, your daughter's muh dikhai — we have the perfect piece. Or upload yours, and we'll craft it.
Aureus Edge Bracelet in 18K Gold
Aurora Diamond Tennis Bracelet in 18K Gold
Celestia Bloom Bracelet in 18K Gold
Classic Diamond Luminara Tennis Bracelet in 18K Gold
Ethereal Hearts Bracelet in 18K Gold
Floral Bracelet in 18K Gold Diamond
Infinity Diamond Bracelet in 18K Gold
Solara Halo Bracelet in 18K Gold
We are not your local jeweler.
We removed the showroom, the salesman, the markup. We kept the craftsmanship. Compare for yourself.
| Etchcraft | Local Jeweler | Other Online | |
|---|---|---|---|
| Live Gold Rate Pricing | ✓ | ✗ | ✗ |
| BIS Hallmark Guaranteed | ✓ | Sometimes | Sometimes |
| Flat 14% Making Charges | ✓ | 20–35% | 18–25% |
| Free Purity Test (On Video) | ✓ | ✗ | ✗ |
| Lifetime 100% Exchange | ✓ | Partial | Rare |
| Custom Design From Photo | ✓ | ✓ | ✗ |
| Insured Doorstep Delivery | ✓ | ✗ | Limited |
Where our gold comes from.
Every gram, every diamond, every karigar — accountable.
MMTC-PAMP Refinery
Sourced directly from MMTC-PAMP, India's only LBMA-accredited refinery. Every gram is conflict-free and fully traceable.
GIA-Certified Diamonds
Every diamond carries a GIA or IGI certificate. We share it with your order — no exceptions, no shortcuts, no "trust me" pricing.
Jaipur Master Karigars
Crafted by 3rd-generation artisans in Jaipur — India's jewelry capital. Each piece is hand-finished, never mass-produced. You get names. Not numbers.
Our One Commitment
If you ever find our gold isn't the karatage we promised, or our diamond isn't as certified — we'll refund 2× the amount. That's how confident we are. That's how confident you should be.
Real customers. Real gold.
Got a tennis bracelet for my wife's birthday. The estimator said ₹2.8L. That's exactly what I paid. Hallmark verified at my local jeweler too. Completely genuine.
My daughter's muh dikhai set. I uploaded my mother's photo — the design was lost decades ago — and they recreated it perfectly. Made my mother-in-law cry. Worth every rupee.
I was skeptical buying gold online. The free purity test at delivery sold me — they literally did it on video, in front of me. Now I've ordered three times.
Take theirs.
BIS HALLMARK
BUREAU OF INDIAN STANDARDSGIA CERTIFIED
GEMOLOGICAL INSTITUTEMMTC-PAMP
LBMA ACCREDITEDIGI DIAMONDS
INTERNATIONAL GEMOLOGICALGST REGISTERED
GOVT. OF INDIASSL SECURED
256-BIT ENCRYPTIONHonest answers. No fluff.
Have a question? Talk to us.
No pressure. No upselling. Just honest advice from our gold consultants — most reply within 4 minutes.